Cold calling is still a potent tool for The Global Associates Lead Generation Companies in this age of online marketing; however, it can be a frustrating experience if the person at the other end of the call is unresponsive. Every cold call is an opportunity for lead generation services to get closer to the prospect, but if the person receiving the call is uninterested, that opportunity may go waste. An organization needs to have readymade responses to oft-repeated objections to make even these seemingly frustrating experiences count. Following are a few tips for eliciting useful information from unhelpful customers.
· Ask for relevant information:
One of the most common problems for lead generation companies while making a cold call is to find a person who is not the intended one. However, hanging up just too soon is not going to gain anything for you. Try asking them to direct you to the right person, or if possible, refer you to them. This way a new door will open where one has been closed on you.
· Try to know something about their organization:
Even if you have encountered an unintended person, Don’t let the opportunity of talking to someone in the company go waste. Try to know from them about the way company functions or the kind of systems they use. This could open new vistas by giving you a new insight about the company.
· Keep the call going:
You will gain nothing if the call ends too soon. Even if they are already using a solution supplied by another vendor, try asking them if they are satisfied with the performance of their existing solution or system. You can offer your solution if they are having problems with their existing system, or record them as a reverse referral for future projects.
It’s imperative for lead generation companies to make full
use of every single cold call. The key to success lies in finding ways to
elicit useful information even from unhelpful persons.