Most of the business of The Global Associates Telemarketing Companies in India is surprisingly brought in by just a handful of their high-fliers, a fact that often bewilders the experts. One of the reasons telemarketing companies in India rely only on a few high performing employees while others just make up the numbers, is that they forget to stick to the basic fundamentals in a rush to adopt technology and try out fancy strategies. It’s important, for example, to understand that one needs to develop sustainable relationships with their customers to grow constantly and remain at the top.
What do business relationships mean:
Developing long-lasting business relationships with the customers is the most important aspect of the business of telemarketing companies in India. You don’t get a big account every day, you must respect and preserve them as they help you keep afloat during all seasons. The art of establishing sustainable relationships is difficult to master, but one can acquire it through diligence and perseverance, and of course with the right guidance. You naturally first need to build credibility with the customer to earn their trust, only then they will come forward and strike a deal with you; that’s the first step towards developing a long-lasting relationship. Following are some useful tips to help you achieve the above mentioned objectives.
· Knowing the customer inside-out
It’s essential to know your customer inside-out before you get in touch with them. Learn to empathize with them, prepare a set of probing questions to elicit the needed information, and never dial a number without doing a thorough research about their organization.
· Building credibility
Telemarketing companies in India should always try to build credibility with the customer in order to make them more comfortable. The best way to proceed is to identify their main issues and requirements, and have a possible solution in hand. Listen to them intensely and project yourself as an industry peer to win their trust.
· Adopting a pro-active approach
Constant action is the key for telemarketing companies in India, one should keep dialing even if they have achieved their quota for the day. The fact is that it takes a salesperson several calls to bag a deal, you cannot expect to do it by dialing a prospect just once. Don’t lose heart if the response from the other is not good, try again with a changed approach. Make the customer’s needs and requirements as your top priority, not your own. Adopt a softer approach, over- aggressive tactics work no more.
Mastering the art of developing sustainable relationships with their customers is the key to the success of telemarketing companies in India. If they do it the right way, their customers will never forsake their partnership to find new vendors.