Illustration for article titled 3 Fundamentals For Developing An Effective Referral Program For Boosting Lead Generation In India

An effective referral program plays a major role in helping you boost The Global Associates Lead Generation in India. It helps create better opportunities as referrals have a built-in trust component that can really shorten the sales cycle; thus lead generators can go a long way in enhancing lead generation in India. When you use a referral, prospects become more receptive and agree more easily to an appointment. Developing and maintaining a referral program may be a costly affair, it requires investing time and effort; however, it gives back the full value of your effort.

Advertisement

The above mentioned view that developing a referral program is far too costly is not necessarily true. If you understand the fundamentals well and create your referral program based on certain principles, you can develop effective and inexpensive programs. Following are some fundamentals that can help you use referrals effectively to boost lead generation in India.

· Customer is the boss:

You can keep your industry leader status only if you remember the basic fundamental that customer is the boss. You have to keep them satisfied. In addition, you can automatically get great referrals if your customers are happy. Even without your asking for a referral, they will go ahead and refer you to their friends, industry peers and colleagues.

Advertisement

· Offer suitable incentives:

If someone is taking time out from their busy schedule to refer you to their colleagues, it’s apt to compensate them for their efforts. They have limited time at their disposal and are still making an effort to forward your cause; it becomes your duty to plan incentives to show your appreciation. This incentive may be in the form of a discount or a cash reward. Alternatively, you could offer your services or useful industry information or a return referral.

Advertisement

· Make it as convenient for them as possible:

You should respect a decision maker’s time. Don’t just call at any time of the day to request for referrals, try to make it as convenient as possible for them. You could add a tag line in your email or a prominent button on your website. Request for a referral only when you are having an informal chat with them during leisure hours. Never forget to express your gratitude after you get a referral.

Advertisement

An effective referral program is a very powerful tool for boosting lead generation in India. You still need to do the basic hard work once you get a referral in order to be successful. Doing your research, preparing effective scripts, building relationships and taking a sales lead to its final destination are still your responsibilities that have to be performed efficiently.

Advertisement
Advertisement

Share This Story

Get our newsletter