Cold calling remains a potent tool for The Global Associates B2B Telemarketing Services even in this era of online marketing methods; it allows sales people to provide a personal touch to their dealings. However, the business environment has undergone a sea change over the years, making it mandatory for B2B telemarketing services to sharpen their skills by adding a few new flavors to the art of cold calling. For instance, doing a thorough research about the client organization is imperative before you pick up your phone to dial the number of a customer as it will enable you to know them inside-out. Telemarketers must respect time of the client/ prospect, it’s essential to summarize your offer/ information in a nutshell, and that’s possible only when you are well prepared.
Clearing doubts is necessary
B2B telemarketing services have an excellent opportunity to connect with the customers; however, there may still be a few doubts in the minds of those at the other end of the phoneline which must be assuaged to build on your relationship. Following is a brief discussion on some of the most common doubts that need to be cleared in order to be more effective as a telemarketer.
· Is he just wasting my time?
The decision makers today have a premium on their time; a telemarketer would be very low on their list of priorities. They wouldn’t be talking to you just to humor you or oblige you, you must focus on what they need. Cut out the frills and be brief and to the point in your introduction; this approach might persuade them to reciprocate favorably.
· Is he worth my attention?
If you don’t have something worth their time, you would be hearing that deadly click at the other end sooner rather than later. Have a good strategy to keep them interested and make them listen you to the end; the longer the call, the better the chances of the sales process going forward. A short, well-written script based on your homework will definitely help your cause.
· Is he offering any incentive?
It’s important for B2B telemarketing services to offer some direct incentive to evoke the customer’s interest in their product/ service/ solution. This incentive should clearly and specifically be mentioned in your script to encourage them to keep talking and know more about your offer.
The present-day business scenario of extremely busy top executives and ever-intensifying global competition has made the job of B2B telemarketing services a very challenging one. It’s essential to be ready with strategies and responses to clear the doubts of the customers; this can certainly be the key to their success.