Illustration for article titled 2 Sales Lead Elements One Must Understand To Successfully Boost Lead Generation In Indiaem/em

Sales organizations, striving hard to boost The Global Associates Lead Generation in India, often tend to believe that the business leads for their industry are unique in characteristics requiring specific methods and strategies. The fact is that along with these measures, it’s imperative for the sales people to understand the basic elements that drive sales in order to successfully maximize lead generation in India. The type of industry or the approach you adopt notwithstanding; generating top-quality leads is nearly impossible without a deep understanding of these elements of sales.

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Elements that drive sales:

If you are trying to boost lead generation in India, you need to address two basic elements driving sales; this will enable you to generate and qualify quality sales leads. These elements are pain and motivation. While pain is a prerequisite for creating fresh leads, motivation is essential for qualifying the lead and taking the sales process to the deal closing stage. There can be no deal in absence of one or both of these elements no matter what. These important elements are discussed below.

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· Pain:

You will never be able to woo a prospect unless they have a pain. The amount of your success lies in identifying the points of pain before approaching a prospect. You must do a thorough research and always keep your eyes open to changing business scenario around to find prospects in need of your expertise. Having identified the pain points and requirements of a prospect, you should approach them for an appointment to take the process forward.

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· Motivation:

A deal is not guaranteed just because the prospect has some sort of pain; they can live with their pain for years if they are not motivated enough to do something about their pain. It’s important to try and judge the level of their motivation first before you invest your time and resources on the lead. There could be many factors behind this lack of motivation- a lack of money, a lack of internal support, a lack of awareness or experience or paucity of time.

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How to judge their motivation:

You need to judge the level of motivation of your customers in order to effectively boost lead generation in India. The best way to do so is to try taking them forward with you on the sales path; if they try to avoid you or use delaying tactics, they don’t have the required motivation. You should move on and concentrate on more promising prospects.

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